Music Marketing project

Music Marketing

For my music marketing project my genre was a sub-genre of  metal called nu-metal which is a form of metal characterized by its influences from other genres such as hip-hop, rock, and grunge. Some artists that apply under this genre are Korn, Linkin Park, Slipknot, and System of a Down.

Currently nu-metal artists tend to use their own unique image to market themselves. People like Slipknot rely heavily on the fact that they have this sort of wacky and out there way of showing themselves off with only ever performing in masks. While not every artist performs in a mask they all do harbor their own style, like korn were all the band members certainly have their own special edgy look to them.

We chose to develop our artist a lot through imagery, the masks again played a big role in that. The bright blue LED mask puts a lot of attention on our star if the show which was done on purpose to highlight him as the most important. While the two other people who wore the simple ski masks were not as important so the attention was not completely on them. Social media was also big on enforcing this fact with any promotional images put on any social medias being only of the man in the LED mask, the same applies for the website. They all feature the mask front and center as a eye-catching marketing tool.

We created quite a few marketing tools, such as these.

YouTube: https://www.youtube.com/channel/UCH1KNc2tSoF7K6JcZ11s2FQ/featured

Instagram: https://www.instagram.com/0_Mask_Official_0/

Twitter: https://twitter.com/Mask43685259

Website: https://alevaz1408.wixsite.com/mysite

Through the production of the marketing and music video I learned that confidence in the product that you are making is huge. Throughout the project I felt like I was the only one with confidence in what we were doing and how we were going to do it, my team members weren't on the same page so there was a lot of confusion on their part. I felt that the product was a lot harder to create without that confidence because when no one has any confidence in what they are doing they tend to give off less than stellar results. I also learned that being flexible is just as huge. The way our music video turned out in the end was a far cry from the way it was originally supposed to turn out. But that's fine as things always change and you have to learn how to adapt and change things on the fly or else you won't ever get anything done.

For more information visit our power-point slides:

https://docs.google.com/presentation/d/18nCqSeXl1LWn9VGI_0HeWIXGsQ_7VdPUvnt7QBb5MfU/edit?usp=sharing